TOTAL is the name of our flagship brand. Introduced in 1954, it enjoys strong recognition and acceptance among our stakeholders and customers.
First introduced to Malaysia in 1985 through the ELF brand, Total’s products distributed in the country now include lubricants, glass coatings, industrial oil and specialty products.
Total Oil Malaysia, the result of the merger of Total Lubricant Malaysia and Elf Lubricant Malaysia, started its business in 2004. Total Oil Malaysia now reaches a market share of approximately 6% and its turnover exceeds MYR 130 million per year.
Managed by geographical area, divided in 4 major regions, the Company has a total of 35 distributors and over 1000 workshops nationwide. The segments include workshops, motorcycle outlets, and direct users (industrial division).
1985: Elf lubricants distributed by Lubpro, authorised distributor in Malaysia
1992: Elf South East Asia holds majority stake in distributor company and subsequently renamed Elf Lubricants (Malaysia) Sdn Bhd
1994: Total Lubricants (Malaysia) Sdn Bhd was incorporated
2004: Commercial merger of Elf Lubricants (Malaysia) and Total Lubricants (Malaysia) under the name Total Oil Malaysia
Total Oil Malaysia Head Quarter in Petaling Jaya is ISO 9001:2015 certified